Carbon Emission Reduction Decision and Revenue-Sharing Contract with Consumers’ Low-Carbon Preference and CER Cost under Carbon Tax

Since the tax of carbon emission is popular and consumers are exhibiting low-carbon preference, green manufactures have to spend more extra cost on investing reduction (CER) technology decrease emission. To encourage manufacture’s CER investment efforts, this paper explores impact tax, cost, consumers’ preference decision-making designs a revenue-sharing contract (RS) by constructing Stackelberg models. Based theoretical numerical analysis, finds that supply chain would benefit from increment consumer’s environmental awareness but be depressed increase factor. Additionally, there exists unique optimal make degree maximum. Furthermore, RS can effectively promote manufacturers reduce emissions also improve efficiency.